​
  1. Learning Centre
  2. FITTskills Lite
  3. Selecting a Market Entry Strategy

Selecting a Market Entry Strategy

International Market Entry Strategies

Selecting a Market Entry Strategy

Want to move into a new market, but aren’t sure what to do next, or how to manage the potential risks and costs? Learn about the strengths and weaknesses of each market entry option, and the accompanying process you need to take to select the strategy that will work best for you.

You’ll learn:

  • The commercial risk management process
  • How to review commercial risk data
  • How to identify key risks and measure probability and impact
  • How to develop options and select strategies
  • How to implement the strategies and evaluate the results

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

Watch the preview of this unit’s video:

Download Now

Explore More FITTskills Lite Resources

Explore More FITTskills Lite Resources

Choose the topics that answer your importing and exporting questions and access the PDFs and videos now. View the content right away or save them to peruse later.

International Market Entry Strategies

Sorry, your browser does not support inline SVG.

International Contracts and Partnership Agreements

International Contracts and Partnership Agreements

International and domestic contracts can differ in ways which, if not understood and managed, can result in costly disputes. Learn how each party’s rights and obligations are defined, which international rules govern your contracts, and how to settle disputes if they arise.
FREE
Download
Learn More

International Sales & Marketing

Sorry, your browser does not support inline SVG.

Adapting Products and Services

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
FREE
Download
Learn More

Products & Services for a Global Market

Sorry, your browser does not support inline SVG.

Intellectual Property Protection

Intellectual Property Protection

Your goods or services are your business, and you need to ensure your intellectual investment is protected internationally. Learn what intellectual property (IP) risks exist in global markets, how to protect your IP in other countries, and how to identify the latest IP trends.
FREE
Download
Learn More

Feasibility of International Trade

Sorry, your browser does not support inline SVG.

Analyzing and Mitigating Currency/Foreign Exchange Risk

Analyzing and Mitigating Currency/Foreign Exchange Risk

Currency exchange rate fluctuations create a degree of uncertainty for any business engaged in international trade. Learn how currency/foreign exchange risks affect you, how to select the best risk mitigation, and foreign exchange strategies.
FREE
Download
Learn More
See all FITTskills Lite Downloads

Download any FITTskills Lite unit for free, anytime.

Get the targeted know-how you need now, and apply it right away. Download your FITTskills Lite PDF instantly and read through the contents in an hour or less. Get access to additional FITTskills Lite video content with every download.

Download Now