Implementation of Market Entry Strategies
Workshop - International Market Entry Strategies
Implementation of Market Entry Strategies
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Overview
Once you decide which market entry strategies to use for a particular venture, you must implement them efficiently and effectively. Whether you use direct or indirect exporting methods, this workshop will help you ensure your relationships with other partners are prosperous, your contracts are fulfilled, and any operations on the ground are meeting designated goals and targets in order to see your plan become a successful reality for your business.
What You'll Learn
- Decide whether a direct or indirect strategy will work best for you, and implement it accordingly.
- Build and maintain postitive working relationships when you create a licensee/franchise concept and model.
- Advance your business goals by negotiating contracts and partnership agreements that will help all parties.
- Strengthen your position in the market by establishing and managing any foreign direct investments (FDIs).
- Assess the success of your efforts by monitoring results on an ongoing basis and making adjustments as needed.
What’s included
- Workshop eBook, which includes unit-based exercises to help you study (the related answers are also available for download)
- Video resources focusing on the central issues and concepts of the workshop and providing practical examples
- Guiding notes to facilitate tracking of key concepts
- Case studies offering real-life examples to help you study and prepare for important business situations
- Sample exam questions to demonstrate exam format and help you practice for your final assessment
- Mobile-friendly workshops: access and download all workshop materials, including your eBook, for easy reading on the go!
- Access to the Implementation of Market Entry Strategies multiple-choice online exam
- Essential international trade skills to help you compete in today’s integrated global marketplace