Adapting Products and Services
International Sales & Marketing
Adapting Products and Services
Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
You’ll learn:
- Adaptation options & how to decide which ones to employ
- How to complete market research and define your customer
- How to increase perceived value for products & services
- How to increase sales through “growth hacking”
Free resources included:
- Downloadable PDF covering all key concepts in the unit
- Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples
Watch the preview of this unit’s video:
![](https://fitt-test.simplifycloud.com/sites/default/files/styles/couse_images/public/unit_12_fsl_screenshot_en_0.png?itok=etEoKmen)
![](https://fitt-test.simplifycloud.com/sites/default/files/styles/couse_images/public/fsldemoaps.png?itok=AsfhEdK5)