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Marketing with Digital Technology

International Sales & Marketing

Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.

You’ll learn:

  • How to increase your website traffic and conversion with SEO & SEM
  • How to attract and engage customers through social media, content, and email marketing
  • How to automate marketing activities and data collection to enhance user experience
  • Customer relationship management

Free resources included:

  • Downloadable PDF covering all key concepts in the unit
  • Video content featuring a Certified International Trade Professional (CITP) exploring key concepts and providing practical context through real-world examples

Watch the preview of this unit’s video:

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International Sales & Marketing

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Adapting Products and Services

Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.
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International Sales & Marketing

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Establishing Sales Channels to International Markets

Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.
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Feasibility of International Trade

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Analyzing and Mitigating Commercial Risk

Analyzing and Mitigating Commercial Risk

What possible risks do your business partners, suppliers or customers present to your business? Learn how to identify all key areas of potential risk, measure risk probability, and develop a plan to mitigate them.
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Global Value Chain

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Documents and the International Trade Transaction

Documents and the International Trade Transaction

Which documents do you need to meet legal and regulatory requirements and avoid financial penalties or customs issues on your cross-border shipments? Learn how to properly complete, submit, and manage all required documents, dotting every “I” and crossing every “T”.
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