Marketing soutenu par les technologies numériques

International Sales & Marketing

Marketing soutenu par les technologies numériques

Les outils de marketing numérique peuvent faire connaître votre entreprise dans le monde entier et multiplier les achats plus rapidement que jamais. Apprenez comment accroître le trafic sur votre site Web, à améliorer l'expérience client en ligne et à influencer les décisions des clients à chaque point de vente.

Ce que vous apprendrez :

Accroître le trafic sur le site Web et conversion par le référencement et le marketing des moteurs de recherche
Attirer et engages les clients par le biais des médias sociaux, le contenu et le marketing par courriel
Automatiser le marketing et la collecte de données pour améliorer l’expérience de l’internaute
Gérer les relations clients

Ressources gratuites :

Document PDF téléchargeable contenant tous les concepts clés de l’unité
Vidéo dans laquelle un Professionnel accrédité en commerce international (PACI) explore les concepts clés et fournit un contexte pratique au moyen d’exemples concrets

Voici un aperçu de cette vidéo :

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Establishing Sales Channels to International Markets

Learn about each available sales channel to reach your international markets, as well as how to select which option(s) are best for you, manage your sales relationships and abide by laws applying to your products or services.

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Marketing with Digital Technology

Digital marketing tools can build awareness for your company worldwide and convert that into purchases faster than ever before. Learn how to increase your website traffic, improve the online customer experience, and influence customer decisions at each point of sale.

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Adapting Products and Services

Each market is different. Do your products or services need to be adapted for international market entry? Learn how to identify your adaptation options, choose the option best suited for your specific customers and market requirements, and customize your value proposition and pricing to ensure success.

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Clone of Intellectual Property Protection

Your goods or services are your business, and you need to ensure your intellectual investment is protected internationally. Learn what intellectual property (IP) risks exist in global markets, how to protect your IP in other countries, and how to identify the latest IP trends.

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